Research and Describe the Crime, Policy and Governance - 1375 Words

Research and Describe the Crime, Policy and Governance (Research Paper Sample) Content: Crime, Policy GovernanceName:Date of Submission:Question 1 * Criminalization and punishment refers to the process of transforming a behavior of an individual into a criminal act and then punishing the person for the act. Criminalization and punishment are mainly enhanced by the power of judges to make new laws and retrospectively criminalize behavior of different people in the society.[Marijke Malsch, "Stalking Do Criminalization And Punishment Help?" (2007) 9Punishment Society] * In the scenario and subject of criminalization and punishment, the interest of the public lies in the little space that the act leaves for privacy and freedom since the trend of criminalizing activities that people would do with the view of the freedom they have as human beings, is detrimental to the very provisions for freedom as provided by the law. * It is necessary that a policy is enacted to govern what can be considered criminal and thus deserving a designated punishment and what ca nnot suit the description of a crime and thus not worth a punishment. A policy that focuses and works out on a priori reasons in relation to criminalization and punishment and considers widely and applies facts in the world should be developed to govern the criminal law provisions. The policy should incorporate the meaning of a crime in consideration to the practices in the public and make it clear that an action that is generally accepted by the public is correctly classified as criminal activity and an appropriate punishment attached to it. The policy should take away the power and intention of the state to enforce morality on people, rather any attempt to limit the freedom of an individual should be accepted only if the intention is to limit harm that would have been caused if the said freedom was allowed. Therefore as part of the criminal law, it should be incorporated as a measure of confirmation whether the issue that is to be criminalized focuses on morality of the individual or the need to limit harm that it would have caused.[Malsch, Marijke. "Stalking Do criminalization and punishment help?."Punishment Society9, no. 2 (2007): 201-209.] [Carrington, Kerry, and Russell Hogg. "History of critical criminology in Australia."Routledge handbook of critical criminology(2012): 46-60.] [Schloenhardt, Andreas, and Hadley Hickson. "Non-Criminalization of Smuggled Migrants: Rights, Obligations, and Australian Practice under Article 5 of the Protocol against the Smuggling of Migrants by Land, Sea, and Air."International Journal of Refugee Law25, no. 1 (2013): 39-64.] Question 2 * The second issue is the need to improve the environmental safety that continues to be a challenge due to the unbecoming unethical practices in the business environment.[John Braithwaite, "Meta Risk Management And Responsive Regulation For Tax System Integrity" (2003) 25Law Policy.] * Responsive regulation can deal with the issue of environmental safety since its essence is listening an d adapting in response to the rising problems that are to be fixed and to the people who are able to fix them. It is a method that would work perfectly well since responsive regulation incorporates the efforts of the regulators to those they are regulating and choosing a course of action to correct the deficiency that they are observing. The rightful body to implement this kind of regulation is the relevant government ministry in charge of consumer protection and the environmental safety provisions. Responsive regulation is important at ensuring ethical practices are upheld by different business entities and that both the environmental safety and consumer protection are guaranteed in the activities of any business entity.[LARS P. FELD and BRUNO S. FREY, "Tax Compliance As The Result Of A Psychological Tax Contract: The Role Of Incentives And Responsive Regulation" (2007) 29Law Policy.] [John Braithwaite, "Meta Risk Management And Responsive Regulation For Tax System Integrity" (20 03) 25Law Policy] Pyramid of SanctionsShaming for inactionSanctions to deterEscalated sanctionsCriminal prosecutionLoss of license to operate businessEducation and Persuasion about a problem * According to the pyramid of sanctions, as we move up the pyramid, there is involvement of more demanding interventions to an unethical practice by business corporations. When an unethical practice has been identified, the involved business organization or individual is first educated about the problem and they are asked to restrain from the practice. Only when such dialogue fails does the regulator take more punitive actions such as shaming the corporation for their inaction. The punitive actions would change in levels from warning to civil penalties and if need be, criminal penalties and ultimately implementation of capital punishment such as revoking of the operational license of the business entity.It is critical and important to note that the regulator does not take stern actions against the business organization that involves in unethical behaviors before issuing warnings and giving out an opportunity to change. When a business entity refuses to heed the warning and several punitive actions taken before finally arriving at the capital punishment of revoking the operation license, it is because of the non-compliance of the entity.Question 3 * The third issue is the need for consumer protection that has continued to be an area of concern due to negligence by production firms and inadequacy of service delivery by business corporations in a manner that is detrimental to the safety of the consumers.[KJ Harve, VS Korczak and LJ Marron (2008)] * Restorative justice could be used to solve this issue since it is a best fit mechanism that covers up for the inadequacies of methods such as punitive actions for criminal offences. According to the reintegrative shaming theory for example, societies would have lower crime rates if they communicated shame about crime effectively, there would be rampant cases of violence if violence was something to be proud about and even more heinous crimes if such criminal activities were things people could brag about. Shaming is a method of ensuring the offenders feels the burden of their actions due to the effect it has on themselves, their family members as well as the society at large.[Hinds, Lyn, "Australian And New Zealand Journal Of Criminology, The - Repair Or Revenge: Victims And Restorative Justice [Book Review] (Humanities Social Sciences Collection) - Informit" (2002) 36Australian and New Zealand Journal of Criminology,] According to the restorative justice theory, bad acts or ruptures in human interaction bring about needs and responsibilities for those who were directly involved in the act, as well as for the larger society in which the act occurred. Restorative justice refers to the practices such as apologies, restitution, and acknowledgment that certain arms were affli...

How to Use Direct Mail to Create a Lovable Brand

To deliver a positive, memorable impression of your brand, it pays to approach prospects across multiple channels. For many brands, particularly local brands, direct mail is a channel that can pack a powerful punch. Related: 11 best direct mail pieces to inspire your next campaign However, the key is creating a direct mail campaign that is targeted, well-planned, and out of the ordinary. How do you get there? Here are a few tips for creating a lovable brand with direct mail. Start with a plan While many people argue that direct mail is dead, it actually has a higher response rate than email, social media and paid search. Considering how often we're bombarded by emails and texts, direct mail is retro in a good way: receiving a physical letter or package is an anomaly. But still, a lot of direct mail campaigns fail, simply for lack of planning. It's imperative that you first decide what you're trying to accomplish with your campaign, as well as who (specifically) you want to reach. If you have a sales plan, you should already have some good data about your target demographic. Set specific goals for this campaign. Are you looking to drive brand awareness or boost sales of a particular product? If you're aiming for brand awareness, how will you measure that success? If you want to increase sales, what's your target revenue for this campaign? Specific goals will give you a benchmark to measure (and brag about) the campaign's success, and it will help you drive improvement based on the results. Tie goals to actions Establishing goals is only part of the planning process. You also need a way to measure them. If you're trying to sell products, how will you know which sales were attributed to the direct mail campaign? If you're aiming for brand awareness, how will you know if you get it? You could create a custom URL to include in your direct mailer, so that you can track visits and sales from it. This tells you that anyone who visits that site did so because they received the direct mail, so you can calculate your conversion and ROI. You could also instruct sales people to ask customers where they heard about you or a particular promotion. Look at your own mail Rather than recreating the wheel, get inspiration from what's in your own mailbox. Set aside flyers and mailers that stand out to you. When you're ready to design your own, use them to make a list of elements and features that you like. It can also be helpful to look at what you don't like. Maybe a flyer uses big red letters, and you think the color is overkill and off-brand. So instead, pick a color that pops out but doesn't make your brand look garish. You don't need to be a graphic designer or advertising expert to know what works. Let your intuition and observation guide you in identifying what you like and what you don't. Think outside the (mail)box Slick printed flyers are a-dime-a-dozen, and most people don't even blink when seeing them in their mailboxes. How can you really catch people's attention? Get creative. Incorporate the senses. With direct mail, you could easily find ways to hit on sight, touch or smell. If you're sending a mailer, simply switching to a matte paper or a heavy cardstock—or changing the shape to something unexpected—could be enough to get people to read your flyer. You could also make your mailer bigger; an oversized postcard has a 37% ROI. Including a scent in your direct mail can get people's attention. For example, if you sell cookies, adding a vanilla scent to your catalog will put people in the right frame of mind to order your confections. Focus on an appealing design for your direct mail. If you're sending a catalog, consider breaking the typical catalog design and come up with something innovative. For example, maybe your catalog looks more like a fancy coffee table book! Get personal The more you personalize your direct mail, the better your results will be. People like to feel like one-of-a-kind, not one-in-a-million. That may mean that you create smaller batches of direct mail based on customer demographics and preferences. Let's say you're announcing your new line of essential oils, and you have several customer segments: Young eco-minded women Mothers of small children Baby boomers Each of these groups responds to different messaging. Sending them the same direct mail won't result in as high a conversion rate as sending three separately targeted campaigns. Make it engaging Your goal with direct mail should be to lead people from the mailer to your website or location. Find innovative ways to get them there. You could include a QR code with intriguing instructions: "Scan this code to find out your spirit animal." Once they've scanned, you can introduce them to your products in a fun, interactive way. And while it's on the pricey side, a video mailer could be a great attention-getter—especially if you have a high-priced product and know you have to invest more in marketing to make a sale. Make it easy to opt out With privacy becoming a bigger issue in the marketing world, it's important to only send direct mail to people who want to get it. Not only does this save the trees, it also saves you from spending money on the wrong people. Make it easy to find a webpage or phone number recipients can use to opt out of future mailings, then respect your database's wishes. Key takeaway Direct mail can be incredibly effective if you're willing to invest thought into making it stand out from the crowd. These tips should point you in the right direction and give you the confidence to design and deliver direct mail that delights your audience. Ready to create your own direct mail designs in minutes? Check out our direct mail postcard templates.